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We don't have an interactive department.
We do have highly talented site designers and builders, usability specialists, information architects, content developers, applications developers, online media specialists, database analysts, producers and web-smart team leaders deployed on our client-based teams.
They work hand-in-hand with our PR, promotions and traditional advertising folks
on client-centered teams to deliver truly integrated marketing communications
programs.
These teams are built for results.
Our mantra is "All communications -- One voice."
Web Site Design and Development
- User Interface Design
- Information and Interaction Architecture
- ASP.NET and Flash Programming
- Database Design and Hosting
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eMarketing
- E-mail Campaign Management
- Online Media Planning and Buying
- Search Engine Marketing
- Creative Development
- Database Management
- Program and Site Metrics Tracking
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Site Strategy
- Interactive Audits
- Usability and User Research
- Performance Effectiveness
- Search Engine Optimization
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Technology
- Portals and Personalization
- Content and Digital Asset Management
- eMarketing Campaign Automation
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Our Process
The interactive discipline at The Phelps Group takes a big-picture approach to problem solving and we employ a goal-directed process that produces cost-effective solutions with high customer satisfaction rates. Through many years of formal study and practice, our team has developed effective methods for guiding user-centered research & analysis and setting strategies for innovative design solutions. Many disciplines must come together in this effort so collaboration, communication and integration are key. We aim to strike a balance between art and science in the way we work. Through this approach, real innovation becomes possible and gives way to interactive products that are not only usable, but truly useful and profitable - no matter if it's a web application, an informational website, an online ad campaign or one of the many integrated marketing components to help drive the solution.
We follow a stringent process to research and analyze users. Through thoughtful and collaborative investigative techniques involving users at each step, and through meaningful analysis, our designs realize substantial acceptance from targeted users. As a result, clients enjoy a direct impact to their bottom line. Costs associated with redesign efforts, development, implementation, maintenance, and call center support are dramatically reduced. Revenue increases as users' positive experiences with products generate trust in the brand, and boost conversion rates.
A quick tip on search engine optimization:
Think about the search terms someone might look for to find your website.
- For example, we would want to use a lot of phrases like top public relations agency in Los Angeles. Or leading public relations firm in California.
- Use related words and phrases, such as: expertise in media relations, crisis communications, special events, promotions, community relations, employee relations, trade shows, media training, internet marketing, branding, strategy and consulting. Award-winning public relations.
- We might be called a PR Agency, a PR Firm, a PR company, PR counsel, or even a Publicity Agency.
- Location is important to include. Los Angeles, Santa Monica, Laguna Beach, Southern California, West Coast.
Your targeted keywords should be prevalent in page headers, in TITLE and ALT tags and throughout the copy of your site, repeatedly.
This is just one aspect of an SEO plan, but one that people often overlook and is something as owner of the site you have complete control over. META Keyword tags are useless unless the keywords you want to get found under appear visibly on your web pages.
Did you find us through a search engine? Perhaps this is why!
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