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Ready to face the media when the occasion arises? Concerned about being misquoted?
Wonder why your interview ended up on the cutting room floor? The media training expertise of The Phelps Group can help you.
Whether you are doing a one-on-one interview with a television or newspaper reporter, speaking before a group of people at a press
conference or industry gathering, or responding to reporters' probing about a major crisis, you must be prepared.
We will equip you with the basic tools needed to interact with the media and provide insight on how the media works, what is news,
and how to make the most of any interview situation.
Our customized training programs are tailored for small groups. The half- or full-day sessions feature simulated interviews with print
and broadcast journalists, videotaped critique and interaction among participants. You'll receive a handbook and your videotaped
interviews to use as a refresher.
We have media trained executives from leading financial institutions, healthcare companies, consumer products firms, universities,
start-up companies and not-for-profit organizations. We cover a broad range of topics, including:
- What journalists want from an interview
- How to position yourself to be a media resource
- Elements of believability
- Differences between print and electronic media interviews
- Your rights as a spokesperson
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- How to prepare for an interview
- Developing key message points
- Verbal and non-verbal presence
- Taking control of the interview
- Defusing negative questions
- Responding to an ambush interview
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