Branding Capabilities of The Phelps Group - Los Angeles Integrated Marketing Communications

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What is IMC?
Integrated Marketing Communications (IMC) is about delivering the right message, at the right time and place, to the right market segment, to build the brand, drive sales and provide a feedback loop for improved products and relationships. In a nutshell, it means "All Communications. One Voice." A brand is a singular idea in the hearts and minds of the consumer. A singular idea works best when all communications speak with one voice.

Account Planning

Advertising

Alliance Marketing

Branding

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Custom Media

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Internet Marketing

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High Definition Digital Editing

Video Production

Print Production

Relationship Marketing

Branding

Effective brand building and positioning result from a mix of brand research, strategically sound marketing thinking and creatively crafted communications. A disciplined process is necessary to guide a brand along its journey - to define the brand, to launch or re-launch the brand among key stakeholders, and to organize the team required to help teach and guide the organization how to "live the brand" it desires to become.

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