Direct Response Marketing Capabilities of The Phelps Group - Los Angeles Integrated Marketing Communications

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What is IMC?
Integrated Marketing Communications (IMC) is about delivering the right message, at the right time and place, to the right market segment, to build the brand, drive sales and provide a feedback loop for improved products and relationships. In a nutshell, it means "All Communications. One Voice." A brand is a singular idea in the hearts and minds of the consumer. A singular idea works best when all communications speak with one voice.

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High Definition Digital Editing

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Relationship Marketing

Direct Response Marketing

Our clients have had success with direct response marketing in situations where an identifiable and addressable target exists, an offer that will prompt response is made and where the budget allows delivery of a series of packages or commercials. Direct response marketing focuses on delivering a message that motivates a person to take a desired action (call, visit, apply, buy, or send). Since the media and message are controlled, effectiveness of any communication effort can be measured, evaluated, and improved upon.

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