Promotions Capabilities of The Phelps Group - Los Angeles Integrated Marketing Communications

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What is IMC?
Integrated Marketing Communications (IMC) is about delivering the right message, at the right time and place, to the right market segment, to build the brand, drive sales and provide a feedback loop for improved products and relationships. In a nutshell, it means "All Communications. One Voice." A brand is a singular idea in the hearts and minds of the consumer. A singular idea works best when all communications speak with one voice.

Account Planning

Advertising

Alliance Marketing

Branding

Creative Services

Custom Media

Direct Response

Internet Marketing

Market Research

Public Relations

Promotions

High Definition Digital Editing

Video Production

Print Production

Relationship Marketing

Promotions

A promotion delivers a specific offer to a buyer, encouraging an action to be taken. We're experts in developing promotions that focus on building the brand image while creating immediate sales impact. Through continual testing and measurement of ROI, we're able to make adjustments in the campaign that can further enhance the overall success of the program.