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The Challenge

Get consumers to experience Whole Foods Market.

The Insight

Educate people about Whole Foods Market's delicious organic food and show them how to use the ingredients in a nutritious meal. Use the Los Angeles Times Food Section, public relations and grassroots marketing to establish Whole Foods Market as the place to shop for everyday needs.

The Results

Millions of impressions via editorial placements in print, broadcast and online, combined with advertising created trial and raised brand awareness. Efforts resulted in — record grand opening attendance, and record first-day store sales.

 
TV Editorial
Television
Print Editorial
Bus Shelter
Newspaper
Testimonials
 

Las Vegas Review Journal
I think you've been just great — responsive when I needed something, and always quick to provide seasonal updates. Very polished presentation, as well, with well-written information.
Heidi Knapp Rinella
Staff writer/restaurant critic, Las Vegas Review-Journal

KUSI-TV San Diego
The Phelps Group has been fantastic to work with. In the fast-paced, ever changing world of live television, I know I can rely on The Phelps Group to deliver organized, entertaining segments on informative and educational topics. Whether is long term planning or last minute flexibility, it has been a pleasure to establish a relationship that is both credible and valuable to the working media.
Heidi Hageman
KUSI TV, Weekend Segment Produce

Fox 5 Las Vegas
Your organization, planning and creativity made it easy for me as an Executive Producer to put together a quality and informative show. You always came up with great ideas that tied into either holidays or special events & the best part about it was that they were never your stereotypical, run of the mill stories that we all in the news business hear time and time again.
Rebecca Ingram
Executive News Producer, FOX5 News This Morning

The Phelps Group drives strategic communications for Panera Bread in the Los Angeles, Orange County, Ventura County and Inland Empire markets.

The agency provides a full range of integrated marketing communications services, including strategic planning, program development, community relations, media relations, social media and event marketing for Panera Bread's 55 area bakery-cafes and additional locations scheduled to open in 2011 and 2012. The agency works closely with national marketing managers and the franchisees in the SoCal area.

With its identity rooted in handcrafted, fresh-baked, artisan bread, Panera Bread is committed to providing great tasting, quality food that people can trust. The menu includes a wide variety of year-round favorites, complemented by new items introduced seasonally with the goal of creating new standards in everyday food choices. At the close of each day, Panera Bread bakery-cafes donate bread and baked goods to community organizations in need.

 
Collateral
Social Media
Editorial
 

The Phelps Group concepted and drove an aggressive media relations campaign to launch Xooro, the first and only upscale premium Spanish fritter restaurant in the country, at their flagship location just blocks from the famed Santa Monica Pier.

Xooro, pronounced "SURE-oh", is the gourmet version of the traditional Spanish churro.

The Xooro team executed a highly successful media relations campaign, garnering local, national and international coverage. There are now more than a dozen locations under development.

 
Editorial
 

Testimonials

"Teams on both sides work in collaboration for a positive end result." -- Al Keahi, Managing Director, Tahiti Tourisme North America

"With our extremely tight deadlines and often very short planning windows - the agency’s ability to deliver on time / on strategy is appreciated." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"With the longevity of our relationship with the agency, they have a very in-depth knowledge of our business, our partners, strategies, objectives and overall goals." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"I like The Phelps Group approach. They build a team of individuals around my business that I work closely with day-in and day-out on everything from strategy to tactics. Everyone on the team talks candidly about the business and this leads to solid thinking and excellent results." -- Tim Bosveld, VP, Marketing, Dunn-Edwards Paints

"It's refreshing to work with an agency that appears to genuinely care about the business and not see it as just a revenue source. The client service, the constant willingness to help in any way possible, and the attention to detail on top of very good work make the agency hard to match." -- David Collins, Director of Marketing, Public Storage

"I'm a marketer who believes that good marketing is Marketing + Public/Media Relations soooo any media opportunity that crosses my desk that works strategically I am all over it! Thanks again to The Phelps Group – they did a great job in helping us make this successful." -- Yvonne Hamilton, Marketing Supervisor, Whole Foods Market Colorado Springs

"The integrated approach used by The Phelps Group allows us (our company and our team at the agency) to maximize efforts in advertising, public relations and even with our promotions." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America