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Client Case Studies: ARAMARK Uniform Services
| CHALLENGE: |
| ARAMARK, a well-known leader in uniforms, also offers floor mats, mops,
and other non-garment services. The challenge was to launch
a new, versatile floor mat that would be rented rather than
purchased. |
| SOLUTION: |
| A fun and creative sales brochure was developed to tell the story of DynaMat!™. The selling material was the point of differentiation
in ARAMARK’s go to market strategy. |
| RESULTS: |
| ARAMARK rented out 42,000 DynaMats in the first
year, one of the most successful floor mat launches
for the company. |
| WORK: |
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