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Case Studies & Portfolio White Paper


Print advertisement for City of Hope by Los Agneles marketing agency, The Phelps Group
Client Case Studies: City of Hope



Results: 22% increase as Institution of Choice for cancer treatment.


CHALLENGE:
Raise positive awareness of City of Hope and attract more patients.
SOLUTION:
Use an integrated direct-to-consumer campaign positioning City of Hope as a scientific leader in cancer research and treatment.
RESULTS:
A recent independent survey indicated that City of Hope is the area leader as Institution of Choice for Cancer Treatment. In addition, the number of new patients has risen each month since the inception of this campaign.
WORK:
CITY OF HOPE -
ONLINE

  CITY OF HOPE -
OUTDOOR 		  CITY OF HOPE -
TELEVISION
         
Radio Spots

The below spots are part of a multimedia campaign centered around the theme "Canswer", emphasizing City of Hope as the ultimate destination for cancer research and treatment. These spots were used to drive patient inquiries from those recently diagnosed with cancer.

"Breast Canswer"   :30
"Colon Canswer"   :60
"Lung Canswer"   :60
"Prostate Canswer"   :30
"TomoTherapy"   :60


Medical Minutes

These custom 2-minute radio spots feature City of Hope physicians elaborating on the latest screening, treatment and prevention methods for specific cancers. As part of the current "Canswer" campaign, they emphasize City of Hope as the ultimate destination for cancer research and treatment expertise.

"Biller Center "   Coming Soon
"Brain Canswer"   :120
"Breast Canswer "   :120
"Clinical Trials "   :120
"Colon Canswer "   :120
"General Cancer "   :120
"Leukemia "   :120
"Lung Canswer "   :120
"Prostate Canswer "   :120
"Radiation Oncology "   :120



901 Wilshire Blvd.     •     Santa Monica, CA 90401     •     310.752.4400