Who We Are What We Do Category Expertise Hispanic Marketing Case Studies Newsroom Careers Contact Us
Hispanic Marketing
In association with Phelps Total Market

How do you say "Success" in Spanish?

What it takes to succeed in Hispanic Marketing today

The general market is dead... welcome the New America! – The general market has disappeared. In its place are multiple sub-Americas that coexist, nurture and benefit from each other. It’s now perfectly right (not to mention delicious) to eat teriyaki chicken wrapped in a flour tortilla. Don’t be trapped and limited by stereotypes. Expand your perceptions, be more creative and pan-cultural in your thinking… and grow your business.

Today's Latina is savvier than you may think she is – Research shows that there are now millions of Latinas in the U.S. working in professional, white-collar, managerial and business owner/proprietor positions. They have a high usage of the internet, cell phones, iPods, social media, etc. Modern Latinas outnumber those in stay-at-home, blue-collar or service jobs and represent prime targets for marketers smart enough to pursue them.

Warm up your brand to the Hispanic market – The United States remains the land of opportunity for millions of foreign-born, hard-working, ambitious people from around the world who risked leaving what they know to build better lives here. Insightful marketers will recognize that they're selling much more than physical merchandise and services to these people. They’re also offering hope, building dreams, providing personal validation… and facilitating a better tomorrow.

It's not only about Español – 56% of Hispanics are either English dominant or perfectly bilingual. Yet, English advertising is 77% less persuasive to Hispanics. Whether you communicate in Spanish or English, marketers need to hone in on the cultural nuances to create that desired connection where Hispanic consumers feel "they really get me."

See work and results for IKEA

We have helped build the businesses and brands among Hispanics for:

Financial Services
  • BBVA Compass Bank
  • Wells Fargo Bank
Retail
  • IKEA
  • Bridgestone/Firestone Retail Centers
 Healthcare
  • UnitedHealthcare
  • InterValley Health Plan
  • Western Dental
Quick-service Restaurants
  • Carl's Jr.
Other Major Clients
  • KB Home
  • See's Candies
  • State of California — Methamphetamine Initiative
  • California Department of Health — Anti-smoking
  • Picturehouse
  • The Nielsen Company

View Clients By Industry

Applied Materials CapitalSource Bank Chevron Federal Credit Union City of Hope Crowell, Weedon & Co. Dunn-Edwards Paints EZ Lube Junior Blind of America Leafwing Center Luxury Link Mitchell-Vance Laboratories Monrovia Nursery Co. NuSil Silicone Technology Panasonic Solutions Company Public Storage Roland Corporation U.S. Tahiti Tourisme North America Whole Foods Market zpizza

View all clients

Testimonials

"It's refreshing to work with an agency that appears to genuinely care about the business and not see it as just a revenue source. The client service, the constant willingness to help in any way possible, and the attention to detail on top of very good work make the agency hard to match." -- David Collins, Director of Marketing, Public Storage

"With our extremely tight deadlines and often very short planning windows - the agency’s ability to deliver on time / on strategy is appreciated." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"Teams on both sides work in collaboration for a positive end result." -- Al Keahi, Managing Director, Tahiti Tourisme North America

"The integrated approach used by The Phelps Group allows us (our company and our team at the agency) to maximize efforts in advertising, public relations and even with our promotions." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"I'm a marketer who believes that good marketing is Marketing + Public/Media Relations soooo any media opportunity that crosses my desk that works strategically I am all over it! Thanks again to The Phelps Group – they did a great job in helping us make this successful." -- Yvonne Hamilton, Marketing Supervisor, Whole Foods Market Colorado Springs

"With the longevity of our relationship with the agency, they have a very in-depth knowledge of our business, our partners, strategies, objectives and overall goals." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"I like The Phelps Group approach. They build a team of individuals around my business that I work closely with day-in and day-out on everything from strategy to tactics. Everyone on the team talks candidly about the business and this leads to solid thinking and excellent results." -- Tim Bosveld, VP, Marketing, Dunn-Edwards Paints

Stay Connected