THE CHALLENGE
THE SOLUTION
THE RESULT
Previously, show vendors and distributors had to use a wide variety of unrelated tools to connect with each other. World Shoe Association, the leading publisher and tradeshow organizer for the footwear industry, wanted to create a central, online space where the two parties could easily connect.
Creation of self-service, web 2.0 application that automated once-cumbersome B2B correspondence. Also included were a video tour and a new advertising opportunity.
This industry-first application attracted more than 10,000 visitors within the first week of launch.