THE CHALLENGE
THE SOLUTION
THE RESULT
Filmmakers were not aware that a mini-DV camera could shoot at 24fps with film-like quality.
Create an interactive, storytelling experience to promote the filmmaking capabilities of the DVX100.
The DVX Love Story site attracted 10,000 unique visitors in the first two months, leading to an increase in newsletter subscriptions and site traffic. This new approach also created DV community buzz and was recognized with a Webby award.