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FOR IMMEDIATE RELEASE
THE PHELPS GROUP BECOMES FIRST MARKETING AGENCY IN THE U.S. WITH HIGH DEFINITION EDITING CAPABILITIES SANTA MONICA, Calif. (February, 2000) - The Phelps Group, an integrated marketing communications agency, expanded its video production capabilities by adding a new 2,400-square-foot, fully high definition (HD)-compatible edit bay on site. "Video publications editors tell us we’re the first agency in the U.S. with the ability to acquire and edit in HD," said Joe Phelps, company CEO. "As the industry transitions to HD, it’s important for us to remain ahead of the curve by providing in-house resources that allow us to deliver our client’s projects faster, better and cheaper." The edit bay enables editing and posting in several different formats, including HD and standard definition (SD). The facility also features an insert stage, broadband servers, full webcasting capabilities and client workspace/communications amenities. The room will be used for a wide range of client projects, including television commercials, industrial films and trade show presentations. "HD has numerous benefits that go beyond broadcast," said Phelps. "For example, we can now produce high definition trade show presentations and industrial films that make similar standard definition presentations look dated." The main room features the latest editing and production technology and equipment from industry leaders Panasonic and Avid, among others. Room design and layout was done by Venice, Calif.-based Boto Designs. Wiring and installation of the equipment was by Diva Systems of Hollywood, Calif. The Phelps Group is a leading integrated marketing communications agency with annual billings in excess of $50 million. Organized in self-managed, client-based teams, the agency provides advertising, promotions, PR, direct marketing, and interactive services to a diverse client roster which includes Bushnell Sports Optics, Countrywide, Dubai Tourism, IndyMac Bank, Panasonic, PETCO, Roland, Tahiti Tourism, Teva, and Western Dental. -###- |
