SANTA MONICA, Calif. - (April 22, 2010) - The Phelps Group and client City of Hope received top honors, the Golden Advocate Award from the Healthcare Public Relations and Marketing Association (HPRMA) for the multi-media campaign titled "Canswer."

In the multi-media campaign, the agency created an integrated strategy to promote City of Hope as a premier cancer treatment facility. Tactics included spot radio, out-of-home, print ads and web banners.

Since 1958, HPRMA has been the leading organization for Southern California’s healthcare communicators, and the Golden Advocate Award (GAA) continues to be the measure of the very best in healthcare marketing and public relations. The GAAs set the standard for communications excellence among Southern California healthcare professionals. Covering all aspects of communication, from advertising and branding to writing and design, winning a Golden Advocate is a testament to creativity and superior achievement in the field. GAA Entries are judged by peers, and awards are made at HPRMA's annual Golden Advocate Awards ceremony.

About The Phelps Group
Based in Santa Monica, CA, The Phelps Group is one of the largest independent marketing communications agencies on the West Coast and is recognized as one of L.A.'s "Best Places to Work." The firm offers public relations, advertising, interactive, media planning, direct response, promotions, strategic alliance and consulting services. Its clients, most of which are leaders in their industries, include Applied Materials, American Modular Systems, CapitalSource Bank, City of Hope, Chapman, Dunn-Edwards Paints, Great American Group, KB Home, Mitchell-Vance Laboratories LLC, Monrovia Growers, The Nielsen Company, NuSil Technology, Panasonic, Panera Bread, Public Storage, Tahiti Tourisme and Whole Foods Market.