NuSil selects The Phelps Group for integrated marketing communications
SANTA MONICA, Calif. - (April 25, 2004) - The Phelps Group was recently selected by NuSil Technology to carry out a full integrated marketing communications (IMC) campaign. NuSil Technology, the leading formulator and manufacturer of silicone compounds for the healthcare, aerospace and electronics industries, also recently selected The Phelps Group for IMC services. The agency will handle advertising, public relations, direct marketing and interactive marketing for NuSil and its subsidiary, Morehouse-Cowles, which supplies equipment and technology for milling, mixing and dissolving for the chemicals, paints, pigments and coatings industries.
"NuSil, which has manufacturing facilities and operations in both the United States and Europe, is another prestigious account and a major addition to our growing roster of business-to-business accounts," Shaw added. "Especially gratifying about Malaysia Airlines and NuSil is that they both selected us for campaigns in which advertising, public relations and other marketing disciplines will be integrated. That, we believe, will provide the strongest return on their investment."
Based in Santa Monica, with another office in Laguna Beach, Calif., The Phelps Group is an integrated marketing communications firm offering public relations, advertising, direct response, promotions, strategic alliance and interactive services. Its clients, most of which are world leaders in their industry, include ARAMARK, Tahiti Tourism, Countrywide, City of Hope, Crystal Cruises, Fairmont Hotels, IndyMac Bank, NuSil Technology, Panasonic, PETCO, Whole Foods Markets, Dunn-Edwards Paints, Monrovia Growers and divisions of TDK and Seiko. The agency has more than 70 associates and annual billings in excess of $55 million. For more information about The Phelps Group, visit www.thephelpsgroup.com
About NuSil Silicone Technology
NuSil is the leading formulator of silicone compounds for aerospace, healthcare, electronics and other applications requiring precise, predictable, cost-effective materials performance. ISO-9001 certified since 1994, NuSil operates state-of-the-art laboratories and processing facilities in North America and Europe and provides on-site, in-person application engineering support worldwide. More information about NuSil Technology can be found at www.nusil.com.