The Phelps Group Awarded Malaysia Airlines Account

SANTA MONICA, Calif. – (April 29, 2004) – The Phelps Group was recently selected by Malaysia Airlines, one of the world's leading carriers, to carry out a full integrated marketing communications (IMC) campaign for the airline.

The campaign will consist of advertising, public relations, promotions and interactive marketing to support the airline's air routes in North and South America. In addition, the agency will handle IMC for Golden Holidays, a wholly-owned subsidiary of Malaysia Airlines which offers a variety of travel packages and tours to Malaysia. The Phelps Group also is helping the airline design and build a new database system.

"We are delighted to have been chosen by an airline regarded as a leader in their respective field," noted Hank Shaw, vice president and team leader at The Phelps Group. "Since it began service in 1947, Malaysia Airlines has grown into an award-winning airline with a fleet of more than 100 aircraft serving destinations across six continents. It has also won accolades from business and pleasure travelers alike for its safety, comfort, punctuality and friendly service.

Based in Santa Monica, with another office in Laguna Beach, Calif., The Phelps Group is an integrated marketing communications firm offering public relations, advertising, direct response, promotions, strategic alliance and interactive services. Its clients, most of which are world leaders in their industry, include ARAMARK, Tahiti Tourism, Countrywide, City of Hope, Crystal Cruises, Fairmont Hotels, IndyMac Bank, NuSil Technology, Panasonic, PETCO, Whole Foods Markets, Dunn-Edwards Paints, Monrovia Growers and divisions of TDK and Seiko. The agency has more than 70 associates and annual billings in excess of $55 million. For more information about The Phelps Group, visit www.thephelpsgroup.com

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About Malaysia Airlines

Malaysia Airlines is the largest passenger carrier in Southeast Asia, flying to more than 100 destinations in six continents. Known for its exemplary in-flight service, Malaysia Airlines has won numerous international awards for best cabin staff, best signature dish, best airline lounge, best business class and overall best airline. It offers five flights per week from Los Angeles and three from New York.

About Golden Holidays

This wholly-owned subsidiary of Malaysia Airlines was created to bring the best of Malaysia to travelers. Its mission is simple - to offer the best value at competitive prices, with excellent accommodations and creative packages. Flexibility is built into every tour and package.