SANTA MONICA, Calif. - (May 5, 2010) - The Phelps Group received two honors from the 2010 ADDY Awards, the world’s largest advertising competition, for work done on behalf of its client, Panasonic.

In the "mixed media campaign" category, the agency created an integrated campaign for the 85-inch Professional Plasma launch. Tactics included developing a website, email campaign, flash banners, print advertisements and collateral pieces including promotional dealer kits with brochures and giveaways.

In the category of "micro or minisite," a flash-optimized microsite was created to promote the "Panasonic Experience," an enterprise-wide sales effort from Panasonic. The microsite illustrates how Panasonic's technology and products help people fully experience life, entertainment, education, and business.

With more than 60,000 entries annually, the ADDY Awards recognize all forms of advertising from media of all types worldwide.

About The Phelps Group
Based in Santa Monica, CA, The Phelps Group is one of the largest independent marketing communications agencies on the West Coast and is recognized as one of L.A.'s "Best Places to Work." The firm offers public relations, advertising, interactive, media planning, direct response, promotions, strategic alliance and consulting services. Its clients, most of which are leaders in their industries, include Applied Materials, American Modular Systems, CapitalSource Bank, City of Hope, Chapman, Dunn-Edwards Paints, Great American Group, KB Home, Mitchell-Vance Laboratories LLC, Monrovia Growers, The Nielsen Company, NuSil Technology, Panasonic, Panera Bread, Public Storage, Tahiti Tourisme and Whole Foods Market.