The Phelps Group Awarded
Franchise Sales Marketing Account for CKE Restaurants, Inc.
SANTA
MONICA, Calif. – (May 17, 2002) – CKE Restaurants, Inc.,
the owner and franchiser of Carl’s Jr. and Hardee’s restaurants
through its wholly owned subsidiaries, Carl Karcher Enterprises,
Inc. and Hardee’s Food Systems, Inc., respectively, has chosen
The Phelps Group to develop marketing communications for sales of
franchises.
“Carl’s Jr. and Hardee’s restaurants have food that
people love and a reputation that people respect,” said Cynthia
Clotzman, VP, team leader at The Phelps Group. ”Carl’s
Jr. and Hardee’s restaurants are really hot right now, thanks
to popular menu items like The Six Dollar Burger ™ and promotions
like the Spider-Man tie-in. We’ll be letting potential franchisees
know that CKE has multi-unit territories available in key markets.”
An integrated communications strategy will include: direct, public
relations and media campaign.
CKE Restaurants, Inc., through its subsidiaries, franchisees and
licensees, operates over 3,400 quick-service restaurants, including
2,390 Hardee’s restaurants in 32 states and 11 foreign countries
and 969 Carl’s Jr. restaurants located in 12 Western states,
Mexico and the Philippines. The company is headquartered in Santa
Barbara, Calif.
The Phelps Group is a fully integrated marketing firm offering public
relations, advertising, direct response, promotions, strategic alliance
and interactive services. Its clients, most of which are world leaders
in their industry, include Tahiti Tourism, Countrywide, City of
Hope, IndyMac Bank, Panasonic Broadcast & A/V, Bushnell Sports
Optics, Petco, Whole Foods Markets, Fairmont Hotels & Resorts,
Dunn-Edwards Paints, Monrovia Growers and Pepperdine University.
The agency has 60 associates and annual billings in excess of $51
million. For more information about The Phelps Group, visit the
Web site: www.thephelpsgroup.com
