The Phelps Group Wins
Fairmont Western Region Advertising Responsibilities
SANTA MONICA, Calif. – (June 6, 2002) –
The Phelps Group has been chosen to represent Fairmont Hotels &
Resorts, the largest luxury hotel company in North America. The
Phelps Group will be the Fairmont’s marketing agency of record
for its western region of world-class properties located in San
Francisco, Santa Monica, San Jose and Maui.
“The Fairmont is known for its rich tradition, superior service
and prime location of its properties,” said Nancy Padberg,
VP, team leader at The Phelps Group. “We look forward to creating
work that creates an emotional connection with our Fairmont customers
and naturally increases sales.”
Print advertising and direct mail will focus on business travelers
in key feeder markets including New York, Chicago, Los Angeles and
San Francisco.
Headquartered in Toronto, Canada, Fairmont Hotels & Resorts
was created in October, 1999, when Canadian Pacific Hotels &
Resorts acquired Fairmont Hotels. The result is a luxury hotel management
company with 38 hotels in North America, Bermuda, Barbados, Mexico
and the United Arab Emirates. For information visit www.fairmont.com.
The Phelps Group is a fully integrated marketing firm offering public
relations, advertising, direct response, promotions, strategic alliance
and interactive services. Its clients, most of which are world leaders
in their industry, include Tahiti Tourism, Countrywide, City of
Hope, IndyMac Bank, Panasonic Broadcast & A/V, Bushnell Sports
Optics, PETCO, Whole Foods Markets, CKE Restaurants, Inc., Dunn-Edwards
Paints, Monrovia Growers and Pepperdine University.
The agency has 60 associates and annual billings in excess of $51
million. For more information about The Phelps Group, visit the
Web site: http://www.thephelpsgroup.com.
