Industrial Metal Supply Company Joins Integrated Marketing Communications Agency The Phelps Group's Client List

CONTACT: Kevin Brockett at

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SANTA MONICA, Calif. - (June 7, 2010) - The Phelps Group, a leading integrated marketing communications (IMC) agency based in Santa Monica, added Industrial Metal Supply Company (IMS) as a client. The Phelps Group will implement integrated marketing communications services to increase the visibility of IMS and to help expand its services into consumer retail.

The Phelps Group will conduct market research, marketing communications strategy development, marketing concept development, position statement development, public relations, media training, direct mail, search engine marketing (SEM), search engine optimization (SEO), and in-store signage for IMS. In addition, The Phelps Group will assist in a new store launch, which will include a completely redesigned user flow.

For more than 60 years, Industrial Metal Supply (www.industrialmetalsupply.com), a full line metal service center and retailer, has been fulfilling the metal needs of businesses and consumers throughout Southern California and Arizona. Stocking the largest variety of mill-direct metals, IMS boasts five locations that provide will-call service, large retail showrooms for same-day service, as well as a fleet of 40 trucks that offer next-day delivery.

About The Phelps Group
Based in Santa Monica, CA, The Phelps Group is one of the largest independent marketing communications agencies on the West Coast and is recognized as one of L.A.'s "Best Places to Work." The firm offers public relations, advertising, interactive, media planning, direct response, promotions, strategic alliance and consulting services. Its clients, most of which are leaders in their industries, include Applied Materials, American Modular Systems, CapitalSource Bank, City of Hope, Chapman, Dunn-Edwards Paints, Goodwill Southern California, Great American Group, KB Home, Mitchell-Vance Laboratories LLC, Monrovia Growers, The Nielsen Company, NuSil Technology, Panasonic, Panera Bread, Public Storage, Tahiti Tourisme and Whole Foods Market.