The Phelps Group Awarded Global Nutritional Supplement Account
SANTA MONICA, Calif. - (June 14, 2004) - The Phelps Group was recently selected by Earthrise Nutritionals, the world's leading producer of spirulina-based green superfoods, to implement a mulit-faceted IMC program, including branding, corporate identity, packaging, POP materials and promotions, sales literature, advertising, websites, public relations and trade show support.
"We are delighted to be associated with Earthrise, a company that is in business to provide nutritious natural foods for the healthy benefit of people everywhere," said Joe Phelps, president and CEO of The Phelps Group. "Our agency's mission is to do great work for deserving clients, and Earthrise certainly typifies that type of client. We are eager to begin working on their behalf."
Based in Santa Monica, with another office in Laguna Beach, Calif., The Phelps Group is an integrated marketing communications firm offering public relations, advertising, direct response, promotions, strategic alliance and interactive services. Its clients, most of which are world leaders in their industry, include ARAMARK, Tahiti Tourism, Countrywide, City of Hope, Crystal Cruises, Fairmont Hotels, IndyMac Bank, NuSil Technology, Panasonic, PETCO, Whole Foods Markets, Dunn-Edwards Paints, Monrovia Growers and divisions of TDK and Seiko. The agency has more than 70 associates and annual billings in excess of $55 million. For more information about The Phelps Group, visit http://www.thephelpsgroup.com
About Earthrise Nutritionals
In 1979, Earthrise Nutritionals was the first to introduce spirulina to the natural food market. Earthrise began researching this safe and nutritious microalgae in 1976, and built the first USA spirulina farm in 1982. Today, Earthrise Nutritionals' farm is the world's largest spirulina farm. The company markets healthy superfoods and green nutraceuticals in the USA and 30 countries on six continents.