SANTA MONICA, Calif.
(July 26, 2002) – The Phelps Group brought home four top honors
from this year’s Telly Awards, a competition that selects outstanding
non-network and cable commercials from more than 11,000 entries.
The Phelps Group won a silver Telly, the highest honor, for their
PETCO “Protesters” commercial and three bronze Tellys
as finalists for Bushnell’s “Xtra Xtra Wide” and
PETCO’s “Bath” and “Cake” commercials.
The Telly Awards was founded in 1980 to showcase and recognize outstanding
non-network and cable commercials.
“We created a unique branding campaign for PETCO with the spots,”
said Howie Cohen, creative director, The Phelps Group. “Our
goal with ‘Protestors’ was to show people that their own
animals have an opinion when it comes to buying pet products. With
‘Cake’ and ‘Bath,’ our challenge was giving
the viewer a glimpse into the intensely personal relationship between
pets and their owners. These Telly’s are confirmation that
we reached our goal,” he continued.
The Phelps Group is a fully integrated marketing firm offering advertising,
direct response, promotions, strategic alliance and interactive
services. Its clients include such industry leaders as Tahiti Tourism,
Countrywide, City of Hope, IndyMac Bank, Panasonic Broadcast &
A/V, Fairmont Hotels, PETCO, Whole Foods Markets, CKE Restaurants,
Inc., Dunn-Edwards Paints, Monrovia Growers and Pepperdine University.
The agency has 60 associates and annual billings in excess of $51
million. For more information about The Phelps Group, visit the
Web site: www.thephelpsgroup.com.
