The Phelps Group Adds Cedarlane Natural Foods
and PSI to Roster
The Phelps Group, one of the nation's leading integrated marketing communications (IMC) firms, was recently selected by PSI, a leading provider of workforce testing services, and Cedarlane Natural Foods, maker of all-natural frozen foods, to carry out IMC campaigns consisting of advertising and public relations services.
Public relations veteran Bill Krenn will lead both accounts. The combined capitalized billings for the two accounts are approximately $3MM.
"Both Cedarlane and PSI qualify under our strict standards of "deserving clients" - they provide products and services that enrich their customers' lives and businesses," said Joe Phelps, president and CEO of The Phelps Group. "We are honored and excited that they have selected us for their marketing needs."
Based in Santa Monica, The Phelps Group is an integrated marketing communications firm offering public relations, advertising, direct response, promotions, strategic alliance and interactive services. Its clients, most of which are world leaders in their industry, include ARAMARK, Tahiti Tourism, Countrywide, City of Hope, Fairmont Hotels, Malaysia Airlines, NuSil Technology, Panasonic, PETCO, Whole Foods Market, Dunn-Edwards Paints, Monrovia Growers and divisions of TDK and Seiko. The agency has more than 60 associates and annual billings in excess of $55 million.
