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It's not about international prestige. It's not about the hottest
creative reel. It's not about throwing big bucks at branding.
It's about results… the results you need. Unlike any agency
on the planet, The Phelps Group is built for results.
Every agency promises results. But at The Phelps Group we’ve
built a different kind of agency to produce results. Integrated
marketing communications (IMC) became a popular buzz-word last decade
when brand managers wanted consistency.
But IMC is far more than a buzz-term to encourage consistency. It’s
a whole different way of marketing in a customer-focused world.
In a world that’s rapidly changing. In a world where the Internet
has made real-time buyer-seller communication a reality. In a world
where alternative media has shifted the delivery of messages to
everything from cell phones to trash cans.
At The Phelps Group, we've thrown out the old agency model. Instead
of departments in competition with each other for our clients' budgets,
we’re organized in client-centric self-managed teams. Specialists
from advertising, public relations, promotions, direct response
and internet marketing all work together to strategize and share
information and ideas. All focused on achieving superior results
for their client.
Integration requires a high degree of interpersonal and cross-functional
communication within the organization. Integration cannot be driven
by formal policies and procedures alone. It takes teams that want
to work together. At The Phelps Group, we have more than 30 client-centric
teams producing superior results. And every client-centric team
includes our client.
Here’s what Don Shultz of Northwestern University’s
Kellogg School of Management has to say about us in his new book
IMC The Next Generation:
“The Phelps Group believes that if a variety of
tools is used to reach the consumer at different contact points,
they can all work together to communicate consistent core product
benefits and brand image. The distinguishing characteristic is
the group’s lack of functional departments for each discipline.
Instead…specialists and coaches bring specific expertise
to the various teams. For each project, discipline specialists
meet initially to ensure that their objectives are well integrated
into the plan before they begin the creative process. While this
process requires an investment of time at the start of the project,
it ensures that in the long run all marketing messages are coordinated,
aligned, and – as a result – more effective.”
Our core competency is our ability to develop and integrate customer-focused
marketing communications in our client's best interest.
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