THE CHALLENGE
THE SOLUTION
THE RESULT
ARAMARK, a well-known leader in uniforms, also offers floor mats, mops, and other non-garment services. The challenge was to launch a new, versatile floor mat that would be rented rather than purchased.
A fun and creative sales brochure was developed to tell the story of DynaMat!™. The selling material was the point of differentiation in ARAMARK's go to market strategy.
ARAMARK rented out 42,000 DynaMats in the first year, one of the most successful floor mat launches for the company.