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 Joe
Phelps has tackled and mastered the two biggest challenges
that most CEOs don't want to face -- organizational structure
and compensation. He tells how to build integrated communication
programs, work teams, media-neutral planning, corporate culture
and most of all, how to really become a client partner and
provide strategic direction.
Every
agency leader or would-be leader should read and use the lessons
in this book.
Don
Schultz
Professor,
founder of this country's first graduate program in IMC
at Northwestern University and
author of various textbooks on IMC
 Joe
Phelps has done something that few CEOs ever do -- he has
let us see behind the curtain. Running one of the very few
truly integrated marketing communication agencies in the world,
Joe tells how he and his people were able to make this happen.
His concept of "self-managed teams" is the secret
organizational ingredient for producing integrated communications
that build brands.
He explains not only how and why this team
concept works, but also the barriers and problems that must
be faced and overcome to have such an organization and produce
integrated work. The book is also about how to build a culture
of trust, responsibility, and ownership. The only thing I
don't understand is why Joe is giving his secret away. The
book is sure to create a lot of competition for The Phelps
Group as competitors learn how to better satisfy their clients.
Tom Duncan
Ph.D.,
founder of IMC graduate program at the University of Colorado,
author of Driving Brand Value and popular marketing
textbooks
 Joe
Phelps is recognized as a top innovator in a business that
innovates for a living. He's the most intellectually honest
ad man I have met in my 35 years of professional life. He
unselfishly shares his good ideas and, without shame, tells
of his bad ones.
His book,
Pyramids Are Tombs, makes a strong case for why small
self-managed teams may be the successful structure for professional
service companies in the 21st Century. It is the first organizational
structure that truly allows the awesome potential of Integrated
Marketing Communications to be realized.
Joe's
conversational style makes this organizational self-help book
an easy and enlightening read. Written in bite-sized bits
of information, it is easy to follow and digest.
Joe's
views on agency management may shock, challenge and bemuse
readers, but in the end they'll be impressed with the common
sense presented here.
By the
end you will understand and appreciate such new concepts as
"The Wall," "The WallBanger," "The
Brain Bangers' Ball" and "The EyeBall."
Not just
a philosopher of business practices and theory, Joe is a successful
entrepreneur that puts his money where his ideas are.
I've worked
in eight agencies in five countries and none were organized
liked this. If I were a young person just starting in the
business I would want to work in an agency just like The Phelps
Group.
Gary
Burandt
International
Communications Agency Network (ICOM),
former EVP International, Young & Rubicam
 Do
not read Pyramids Are Tombs by Joe Phelps -- unless
you are prepared to change not only the way that you work
but also the entire culture of your company. Phelps
describes not some proposed structure for a professional service
company -- but how a new way to conceive a company actually
works at The Phelps Group. Now read the book and devour every
"how-to" on the way to creating a new kind of company.
Norval
Stephens
Former
Exec. Director, International Federation of Advertising Agencies,
and EVP/COO, International, Needham Harper Worldwide
 Joe
Phelps' compelling description of how to build a great and
enduring company is a must-read for anyone competing for customer
loyalty. I've experienced his concept of self-directed teams
in a full feedback environment -- and found it to be powerfully
effective. This book can change your management priorities
and your business life in general.
Ann
Graham Ehringer
Ph.D.;
Business Owner and Coach; Visiting Professor, Trinity College,
Univ of Dublin, Ireland; Former Professor of Entrepreneurship,
USC
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