Why anyone in marketing communications should read this book...
There's
a sea change in the marketing communications industry. With
the proliferation and penetration of new media vehicles (Internet,
satellite TV, wireless devices, PVRs) and because our individual
screening devices are more evolved and more difficult to pierce,
the old ways of reaching us just aren't good enough. Integration
of messages can add focus and power to the message delivery.
* Concept
for this illustration provided by Ed Chambliss, team leader
at The Phelps Group.
"Joe’s
views on agency management may shock, challenge and bemuse
readers, but in the end they’ll be impressed with the
common sense presented here. By the end you will understand
and appreciate such new concepts as 'The Wall,' 'The WallBanger,'
'The Brain Bangers' Ball' and 'The EyeBall.' Not just a philosopher
of business practices and theory, Joe is a successful entrepreneur
that puts his money where his ideas are."
Gary
Burandt
Executive
Director, International Communications Agency Network,
former CEO of the Dentsu, Young and Rubicam Partnership
