Why
a marketing professor should read this book...
“Joe
Phelps is a recognized top innovator in an industry that innovates
for a living. Pyramids Are Tombs makes a strong case
for why small self- managed teams may be the successful structure
for professional service companies in the 21st Century. It
is the first organizational structure that truly allows the
awesome potential of Integrated Marketing Communications to
be realized. Joe’s conversational style makes this organizational
self-help book an easy and enlightening read. Written in bite-sized
bits of information, it is easy to follow and digest.
I’ve
worked in eight agencies in five countries and none were organized
liked this. If I were a young person just starting in the
business I would want to work in an agency just like The Phelps
Group."
Gary
Burandt
Executive
Director, International Communications Agency Network,
former CEO of the Dentsu, Young and Rubicam Partnership
IMC programs
provide upward-spiraling, continuously improving platforms that
build brands, generate sales and improve the experiences of
our clients' customers.
