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Welcome,
We started our agency in the back bedroom of a little house in Burbank. Our friends at Fender guitars were our first clients. And George Rice printers trusted us enough to give us credit on our first printing job. We had big plans, bigger dreams, and a simple idea - true integrated marketing communications (IMC).
To that end, we built a different kind of agency with no function-based departments. (Now known as silos.) Instead, we created client-based teams of specialists working directly with their client, vs. a top-down, command- and-control hierarchy. "Running without weights" is how I like to describe it. To focus the brainpower of our entire agency on client challenges, we created feedback mechanisms for everyone to contribute opinions and ideas. But the decisions and accountability stay with the client teams.
Well, here we are 25 years later and a lot has changed. We're the 2nd oldest independent agency in town. We have our own building, cooled by ocean breezes. Our agency family has grown to more than 60 talented specialists. We're the only agency in LA on both the PR and advertising charts. We produce award-winning, results-generating work for the web, print and TV. And we're proud to be working with a select group of companies whose products make the world a better place. Most are the leader in their category.
But some things haven't changed. Our IMC and self-directed philosophies are even more relevant today. And we still feel a deep appreciation for the trust and support of our suppliers and the opportunities our deserving clients have given us.
So welcome to our website during our Silver Anniversary. Drop us a note if you have something you'd like to say.
Sincerely,
Joe Phelps, Head Coach
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