Creative Strategies, Monthly Newsletter of The Phelps Group, Integrated Marketing Communications

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	Advertising	Direct Marketing	Integrated Marketing Communication
	Break Free of the Category Culture Does Your Ad Have What It Takes? 10-Point Creative Reality Check Truth is our highest value -- and our most persuasive selling tool The Color of Success	Are There Any Great 800 Numbers Left? A Tip on a Tricky Email Subject That May Save You a Customer 80 Years Later, the Basics Still Make Sense for Direct Your Ultimate Asset I Already Know My Customers: What Do I Need to Test? Turn Your Database Into an Infobase	What Every Marketer Should Know About IP Born to Negotiate Collaborate to Be Great Getting the Message Heard Brand Building Marcom Wheel IMC Chart
	Interactive/Online	Promotions	Public Relations
	You've Got to Be Integrated FTC Says: Quit the Deception and Misleading Rankings in Search Engines Wanna Get Noticed on the Web? Remember All Those Search Engines? Only the Strong Survive	Promotions: Sales Energy The Age of Alliances Tsunoyfporn Why More Companies Are Cross-Promoting	A 3-Minute Guide to Handling a Media Interview Another Hoax? Check It Out. Don't Send That Press Release How to Deal With the Press in a Crisis Put Down That Shrimp!
	Research
	How to Survey 1,000 People Should I Research?