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Crisis Communications

What is a crisis? A big explosion, fire or natural disaster? Yes, but a crisis can be a scandal involving your CEO. Or a major lawsuit that denigrates your product. A crisis can be vicious rumors that have infiltrated blogs and chat rooms and have hurt your business before you even are aware of them.

How prepared is your company prepared to identify and respond to a crisis?

We believe that it is critical for every business to have a customized and frequently updated crisis plan. It is an essential part of doing business. The Phelps Group is experienced in planning for crisis situations, and responding at the first sign of a negative situation.

Crisis Planning

The idea is to have as many details handled and identified before a crisis strikes. We'll help you put together a crisis response team, spokespersons, outside consultants and institute a chain of command for decision-making and release of all information. We'll think of all those things that could go wrong and how they will be handled. We'll identify all your target audiences and what their concerns might be. Importantly, we'll build relationships with the media that we can draw on in the heat of a crisis.

Crisis Response

We'll dispatch a team to work side-by-side with you to respond to the urgent situation, portray the company in the best light possible and minimize the negative impact on the business. We'll work with regulatory agencies, handle the media and communicate with your other important audiences, such as dealers, distributors, employees and their families, stockholders, suppliers, etc. We'll work with you to develop long-term strategies to repair any damage to your reputation.

Testimonials

"With our extremely tight deadlines and often very short planning windows - the agency’s ability to deliver on time / on strategy is appreciated." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"The integrated approach used by The Phelps Group allows us (our company and our team at the agency) to maximize efforts in advertising, public relations and even with our promotions." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"I'm a marketer who believes that good marketing is Marketing + Public/Media Relations soooo any media opportunity that crosses my desk that works strategically I am all over it! Thanks again to The Phelps Group – they did a great job in helping us make this successful." -- Yvonne Hamilton, Marketing Supervisor, Whole Foods Market Colorado Springs

"With the longevity of our relationship with the agency, they have a very in-depth knowledge of our business, our partners, strategies, objectives and overall goals." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"It's refreshing to work with an agency that appears to genuinely care about the business and not see it as just a revenue source. The client service, the constant willingness to help in any way possible, and the attention to detail on top of very good work make the agency hard to match." -- David Collins, Director of Marketing, Public Storage

"Teams on both sides work in collaboration for a positive end result." -- Al Keahi, Managing Director, Tahiti Tourisme North America

"I like The Phelps Group approach. They build a team of individuals around my business that I work closely with day-in and day-out on everything from strategy to tactics. Everyone on the team talks candidly about the business and this leads to solid thinking and excellent results." -- Tim Bosveld, VP, Marketing, Dunn-Edwards Paints

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Applied Materials CapitalSource Bank Chevron Federal Credit Union City of Hope Crowell, Weedon & Co. Dunn-Edwards Paints EZ Lube Junior Blind of America Leafwing Center Luxury Link Mitchell-Vance Laboratories Monrovia Nursery Co. NuSil Silicone Technology Panasonic Solutions Company Public Storage Roland Corporation U.S. Tahiti Tourisme North America Whole Foods Market zpizza

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