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Ready to face the media when the occasion arises? Concerned about being misquoted? Wonder why your interview ended up on the cutting room floor? The media training expertise of The Phelps Group can help you.

Whether you are doing a one-on-one interview with a television or newspaper reporter, speaking before a group of people at a press conference or industry gathering, or responding to reporters' probing about a major crisis, you must be prepared.

We will equip you with the basic tools needed to interact with the media and provide insight on how the media works, what is news, and how to make the most of any interview situation.

Our customized training programs are tailored for small groups. The half- or full-day sessions feature simulated interviews with print and broadcast journalists, videotaped critique and interaction among participants. You'll receive a handbook and your videotaped interviews to use as a refresher.

We have media trained executives from leading financial institutions, healthcare companies, consumer products firms, universities, start-up companies and not-for-profit organizations. We cover a broad range of topics, including:

  • What journalists want from an interview
  • How to position yourself to be a media resource
  • Elements of believability
  • Differences between print and electronic media interviews
  • Your rights as a spokesperson
  • How to prepare for an interview
  • Developing key message points
  • Verbal and non-verbal presence
  • Taking control of the interview
  • Defusing negative questions
  • Responding to an ambush interview

Testimonials

"The integrated approach used by The Phelps Group allows us (our company and our team at the agency) to maximize efforts in advertising, public relations and even with our promotions." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"I like The Phelps Group approach. They build a team of individuals around my business that I work closely with day-in and day-out on everything from strategy to tactics. Everyone on the team talks candidly about the business and this leads to solid thinking and excellent results." -- Tim Bosveld, VP, Marketing, Dunn-Edwards Paints

"Teams on both sides work in collaboration for a positive end result." -- Al Keahi, Managing Director, Tahiti Tourisme North America

"I'm a marketer who believes that good marketing is Marketing + Public/Media Relations soooo any media opportunity that crosses my desk that works strategically I am all over it! Thanks again to The Phelps Group – they did a great job in helping us make this successful." -- Yvonne Hamilton, Marketing Supervisor, Whole Foods Market Colorado Springs

"With our extremely tight deadlines and often very short planning windows - the agency’s ability to deliver on time / on strategy is appreciated." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"A very well deserved recognition for an agency that delivers, that leads, that has been an incredible partner…and an agency with heart. Thanks for all you do for CapitalSource Bank." -- Jill Barnes, President, Retail Banking, CapitalSource Bank

"With the longevity of our relationship with the agency, they have a very in-depth knowledge of our business, our partners, strategies, objectives and overall goals." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

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Aiya American Modular Systems Applied Materials Artisan Cocoa Back Bay Group CapitalSource Bank Chapman City of Hope Crowell, Weedon & Co. Dunn-Edwards Paints Gold & Silver Goodwill Industries Great American Group IKEA (Hispanic) IVIZE Junior Blind of America KB Home (Hispanic) Leafwing Center Mitchell-Vance Laboratories Monrovia Nursery Co. The Nielsen Company (Hispanic) NorthStar Life Services NuSil Silicone Technology The Oberman Companies O.N.E. Drinks Panasonic Solutions Company Panera Bread Public Storage Roland Corporation U.S. SSCA Tahiti Tourisme North America UnitedHealthcare (Hispanic) Western Dental Systems Whole Foods Market

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