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Our prescription for building a strong healthcare brand

What it takes to succeed in healthcare today

Simplify, simplify, simplify - The healthcare customer (whether a person or a business) ran out of time and patience ten years ago. The revolution is coming. The first healthcare plans and providers to simplify their systems and timelines will be tomorrow's biggest profit makers.

Know your customer - Research shows that 50% of seniors are relatively passive and want lots of hand-holding, information and long talks with their healthcare companies. The other 50% are much more decisive people who want simple solutions to their needs. They lead active lives and don't want their healthcare getting in the way. Do you have the right services and messages for your target?

A warm bedside manner isn't enough - Whether you're a health plan or a provider, it's certainly nice to have an old-fashioned, caring bedside manner. But never forget that seriously ill people want cures, not just comfort. They want their lives back. They want advanced medical science and state-of-the-art physicians and researchers.

Direct response communications will generate quality leads now while building your brand long term - We've found from experience that direct response is a highly powerful tool to grow membership immediately while building strong brands over time. We also know that specific, tangible benefits pull much better than soft ones.

Click here to see work and results for City of Hope and Blue Shield of California 65Plus.

We've helped build the businesses and brands for:

Healthcare providers:
  • City of Hope
  • L.A. Orthopaedic Hospital
  • Western Dental
  • USC Medical Center
  • Childrens Hospital of Los Angeles
Healthcare plans:
  • UnitedHealthcare (Hispanic)
  • CareAmerica Health Plans
  • Blue Shield of California 65Plus
  • Health Net
 Medical products:
  • NuSil Silicone Technology
  • Dolphin Imaging
Consumer health products:
  • ScarAway
  • Earthrise
  • Coromega
  • Johnson & Johnson
  • Whole Body
Other healthcare clients:
  • American Cancer Society

View Clients By Industry

Applied Materials CapitalSource Bank Chevron Federal Credit Union City of Hope Crowell, Weedon & Co. Dunn-Edwards Paints EZ Lube Junior Blind of America Leafwing Center Luxury Link Mitchell-Vance Laboratories Monrovia Nursery Co. NuSil Silicone Technology Panasonic Solutions Company Public Storage Roland Corporation U.S. Tahiti Tourisme North America Whole Foods Market zpizza

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Testimonials

"I'm a marketer who believes that good marketing is Marketing + Public/Media Relations soooo any media opportunity that crosses my desk that works strategically I am all over it! Thanks again to The Phelps Group – they did a great job in helping us make this successful." -- Yvonne Hamilton, Marketing Supervisor, Whole Foods Market Colorado Springs

"The integrated approach used by The Phelps Group allows us (our company and our team at the agency) to maximize efforts in advertising, public relations and even with our promotions." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"It's refreshing to work with an agency that appears to genuinely care about the business and not see it as just a revenue source. The client service, the constant willingness to help in any way possible, and the attention to detail on top of very good work make the agency hard to match." -- David Collins, Director of Marketing, Public Storage

"With the longevity of our relationship with the agency, they have a very in-depth knowledge of our business, our partners, strategies, objectives and overall goals." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"With our extremely tight deadlines and often very short planning windows - the agency’s ability to deliver on time / on strategy is appreciated." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"Teams on both sides work in collaboration for a positive end result." -- Al Keahi, Managing Director, Tahiti Tourisme North America

"I like The Phelps Group approach. They build a team of individuals around my business that I work closely with day-in and day-out on everything from strategy to tactics. Everyone on the team talks candidly about the business and this leads to solid thinking and excellent results." -- Tim Bosveld, VP, Marketing, Dunn-Edwards Paints