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Home & Garden – Everything grows better with IMC

What it takes to succeed in home and garden today

Cocooning was no passing trend – Consumers continue to spend more time at home and enhance the cocoon that they are creating. While some are still buying huge homes, we've seen a trend toward smaller homes by empty nesters or because that's what's now affordable. However, though smaller, these homes are being filled with more amenities – and not just décor, but upscale kitchens, entertainment systems and upscale outdoor rooms. They're being built or remodeled to more effectively integrate today's technology for entertainment and function – and going green. Smart marketers will find opportunities to create products and services for this ongoing trend.

You're not just selling products... you must educate, inspire and reassure the customer – Homeowners want to love what they spend money on. After all, this is their HOME. It's not enough to offer a product they'll love, you need to educate customers and prospects why they need to buy your product/service.

Influencing the influencers – When people decide to invest in their home, they want to make sure that they are making the right choice about paint color, furnishings, fabrics, plants, window treatments, etc. Advice from those who know is hugely influential. Public relations, social media and an online experience can be effective for seeding your brand into the minds and recommendations of interior designers, architects, landscapers, chefs, et al.

Click here to to see work and results for Monrovia Nursery Company.

We've helped build the businesses and brands for:

  • Monrovia (plants)
  • Dunn-Edwards Paints
  • IKEA (Hispanic marketing)

View Clients By Industry

Applied Materials CapitalSource Bank Chevron Federal Credit Union City of Hope Crowell, Weedon & Co. Dunn-Edwards Paints EZ Lube Junior Blind of America Leafwing Center Luxury Link Mitchell-Vance Laboratories Monrovia Nursery Co. NuSil Silicone Technology Panasonic Solutions Company Public Storage Roland Corporation U.S. Tahiti Tourisme North America Whole Foods Market zpizza

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Testimonials

"I'm a marketer who believes that good marketing is Marketing + Public/Media Relations soooo any media opportunity that crosses my desk that works strategically I am all over it! Thanks again to The Phelps Group – they did a great job in helping us make this successful." -- Yvonne Hamilton, Marketing Supervisor, Whole Foods Market Colorado Springs

"With the longevity of our relationship with the agency, they have a very in-depth knowledge of our business, our partners, strategies, objectives and overall goals." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"The integrated approach used by The Phelps Group allows us (our company and our team at the agency) to maximize efforts in advertising, public relations and even with our promotions." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"With our extremely tight deadlines and often very short planning windows - the agency’s ability to deliver on time / on strategy is appreciated." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"Teams on both sides work in collaboration for a positive end result." -- Al Keahi, Managing Director, Tahiti Tourisme North America

"It's refreshing to work with an agency that appears to genuinely care about the business and not see it as just a revenue source. The client service, the constant willingness to help in any way possible, and the attention to detail on top of very good work make the agency hard to match." -- David Collins, Director of Marketing, Public Storage

"I like The Phelps Group approach. They build a team of individuals around my business that I work closely with day-in and day-out on everything from strategy to tactics. Everyone on the team talks candidly about the business and this leads to solid thinking and excellent results." -- Tim Bosveld, VP, Marketing, Dunn-Edwards Paints