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Generating sales while building a strong brand too

What it takes to succeed in retail today

Respect the customer - Almost everything you sell is readily available elsewhere... and that "other place" may have lower prices, nicer people or better service than you do. Don’t assume that even your best customers will keep coming to you unless you keep giving them strong, differentiated reasons to do so. Never, ever underestimate their knowledge, brains and shopping preferences.

Know your niche and thrive there - Don't try to be too many things to too many people. Find the right niche for you. Focus everything you have in operations, service, R&D and marketing to thrive and profit there. Now, stay put!

Transform hum-drum sales into compelling EVENTS - "Sale!", "20% off!", and "Only three more days!" are among the most overused, abused and generic words in history. The consumer wised up decades ago. But you can still make your "Sale" attention-worthy by offering real substance in your merchandise, intelligence in your marketing, and creating integrated events that build your brand equity rather than drain it away.

Make your online marketing equally brilliant - Your online efforts must be as focused, substantial and innovative as offline. Whether the customer is in your store or at your website, make the experience one to remember... and repeat.

See work and results for PETCO.

We've helped build the businesses and brands for:

  • Dunn-Edwards Paints
  • Whole Foods Market
  • IKEA (Hispanic)
  • PETCO
  • Car MD
  • Southern California Volvo Dealers
  • Smart & Final
  • La Salsa Restaurants
  • Panera Bread Co.
  • Olive Garden
  • Carl's Jr. and Hardees franchises

View Clients By Industry

Applied Materials CapitalSource Bank Chevron Federal Credit Union City of Hope Crowell, Weedon & Co. Dunn-Edwards Paints EZ Lube Junior Blind of America Leafwing Center Luxury Link Mitchell-Vance Laboratories Monrovia Nursery Co. NuSil Silicone Technology Panasonic Solutions Company Public Storage Roland Corporation U.S. Tahiti Tourisme North America Whole Foods Market zpizza

View all clients

Testimonials

"The integrated approach used by The Phelps Group allows us (our company and our team at the agency) to maximize efforts in advertising, public relations and even with our promotions." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"With our extremely tight deadlines and often very short planning windows - the agency’s ability to deliver on time / on strategy is appreciated." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"It's refreshing to work with an agency that appears to genuinely care about the business and not see it as just a revenue source. The client service, the constant willingness to help in any way possible, and the attention to detail on top of very good work make the agency hard to match." -- David Collins, Director of Marketing, Public Storage

"With the longevity of our relationship with the agency, they have a very in-depth knowledge of our business, our partners, strategies, objectives and overall goals." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"I'm a marketer who believes that good marketing is Marketing + Public/Media Relations soooo any media opportunity that crosses my desk that works strategically I am all over it! Thanks again to The Phelps Group – they did a great job in helping us make this successful." -- Yvonne Hamilton, Marketing Supervisor, Whole Foods Market Colorado Springs

"Teams on both sides work in collaboration for a positive end result." -- Al Keahi, Managing Director, Tahiti Tourisme North America

"I like The Phelps Group approach. They build a team of individuals around my business that I work closely with day-in and day-out on everything from strategy to tactics. Everyone on the team talks candidly about the business and this leads to solid thinking and excellent results." -- Tim Bosveld, VP, Marketing, Dunn-Edwards Paints