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Technology – Cutting through the techno-babble

What it takes to succeed in technology today

People use your products, so speak to the person - Even if your customers are technoids or B2B purchasing departments, first they respond to products... fascinated by the newest release. But still the communications need to resonate with people. People who want to be wowed, entertained, impressed and educated. People who are hammered by the drone of endless product specs every day. You need to capture precisely what makes your brand truly different... and make that the exciting, emotional focal point of every piece of your communications.

Making it relevant - Technology is both indispensable and fleeting. The "next big thing" or game-changing technical breakthrough seems to be superseded overnight by the next "next big thing". To avoid the junkyard of short-lived wonder products, creating and nurturing your brand is more important than ever. Your brand is not just the technology that's in it but the sum total of every impression it makes over time. Think like a brand, act like a brand, and you can still be the "next big thing" tomorrow.

In the long run, quality is still key - Quality is what sets you apart from your competition over time. Consumers and B2B buyers know quality when they see it and especially when they use it every day. Within your brand's particular value proposition, carefully specify your quality level... including "Compared to what?" Measure your quality, make sure your customers are happy and improve where you can.

See work and results for Panasonic.

We've helped build the businesses and brands for:

  • Panasonic (Toughbook computers, plasma screens, camcorders and projectors)
  • NuSil Silicone Technology
  • Roland Corporation U.S.
  • Dolphin Technologies
  • IBM (five different products)
  • JBL Systems
  • Seiko Instruments U.S.A.
  • AST Research
  • Hughes Communications

View Clients By Industry

Applied Materials CapitalSource Bank Chevron Federal Credit Union City of Hope Crowell, Weedon & Co. Dunn-Edwards Paints EZ Lube Junior Blind of America Leafwing Center Luxury Link Mitchell-Vance Laboratories Monrovia Nursery Co. NuSil Silicone Technology Panasonic Solutions Company Public Storage Roland Corporation U.S. Tahiti Tourisme North America Whole Foods Market zpizza

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Testimonials

"Teams on both sides work in collaboration for a positive end result." -- Al Keahi, Managing Director, Tahiti Tourisme North America

"The integrated approach used by The Phelps Group allows us (our company and our team at the agency) to maximize efforts in advertising, public relations and even with our promotions." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"It's refreshing to work with an agency that appears to genuinely care about the business and not see it as just a revenue source. The client service, the constant willingness to help in any way possible, and the attention to detail on top of very good work make the agency hard to match." -- David Collins, Director of Marketing, Public Storage

"I'm a marketer who believes that good marketing is Marketing + Public/Media Relations soooo any media opportunity that crosses my desk that works strategically I am all over it! Thanks again to The Phelps Group – they did a great job in helping us make this successful." -- Yvonne Hamilton, Marketing Supervisor, Whole Foods Market Colorado Springs

"With the longevity of our relationship with the agency, they have a very in-depth knowledge of our business, our partners, strategies, objectives and overall goals." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"With our extremely tight deadlines and often very short planning windows - the agency’s ability to deliver on time / on strategy is appreciated." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"I like The Phelps Group approach. They build a team of individuals around my business that I work closely with day-in and day-out on everything from strategy to tactics. Everyone on the team talks candidly about the business and this leads to solid thinking and excellent results." -- Tim Bosveld, VP, Marketing, Dunn-Edwards Paints