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Travel to a place called success

What it takes to succeed in travel and tourism today

Find and woo the Committed Traveler - Committed Travelers devote more money to travel and have a different mindset. They hunger for experiences, not just destinations. They seek stories that will last a lifetime, stories that come from immersion in that special place. There's a big opportunity to target these high-flying spenders with offbeat destinations that offer new, story-filled experiences.

Lead with PR and Social - It's the ideal way to communicate a deeper story – with features and photos that convey all the nuances about what makes your destination, property, transportation or tour exceptional. Start with the third-party endorsements from leading travel journalists and online influencers. Know how to monitor and optimize social interaction… and how to encourage conversations that positively influence the perceptions of your brand.

Use direct response - You often need to keep filling the funnel with qualified prospects to make just one sale. Direct response will help you do that because it puts useful information, travel tips and offers about your brand into the hands of the people most likely to use them.

See work and results for Tahiti Tourisme.

We've helped build the businesses and brands for:

  • Tahiti Tourisme North America
  • Air Tahiti Nui
  • Malaysia Airlines
  • Fairmont Hotels & Resorts
  • Club Med
  • Crystal Cruises
  • Starwood Hotels
  • Switzerland Tourism
  • Dubai Tourism & Commerce
  • eurovacations.com
  • Hong Kong Tourist Association

View Clients By Industry

Applied Materials CapitalSource Bank Chevron Federal Credit Union City of Hope Crowell, Weedon & Co. Dunn-Edwards Paints EZ Lube Junior Blind of America Leafwing Center Luxury Link Mitchell-Vance Laboratories Monrovia Nursery Co. NuSil Silicone Technology Panasonic Solutions Company Public Storage Roland Corporation U.S. Tahiti Tourisme North America Whole Foods Market zpizza

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Testimonials

"Teams on both sides work in collaboration for a positive end result." -- Al Keahi, Managing Director, Tahiti Tourisme North America

"The integrated approach used by The Phelps Group allows us (our company and our team at the agency) to maximize efforts in advertising, public relations and even with our promotions." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"With our extremely tight deadlines and often very short planning windows - the agency’s ability to deliver on time / on strategy is appreciated." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"I'm a marketer who believes that good marketing is Marketing + Public/Media Relations soooo any media opportunity that crosses my desk that works strategically I am all over it! Thanks again to The Phelps Group – they did a great job in helping us make this successful." -- Yvonne Hamilton, Marketing Supervisor, Whole Foods Market Colorado Springs

"With the longevity of our relationship with the agency, they have a very in-depth knowledge of our business, our partners, strategies, objectives and overall goals." -- Jonathan Reap, Director of Communications, Tahiti Tourisme North America

"I like The Phelps Group approach. They build a team of individuals around my business that I work closely with day-in and day-out on everything from strategy to tactics. Everyone on the team talks candidly about the business and this leads to solid thinking and excellent results." -- Tim Bosveld, VP, Marketing, Dunn-Edwards Paints

"It's refreshing to work with an agency that appears to genuinely care about the business and not see it as just a revenue source. The client service, the constant willingness to help in any way possible, and the attention to detail on top of very good work make the agency hard to match." -- David Collins, Director of Marketing, Public Storage